Elevate your YouTube game with our top tips for improving views and channel engagement.
When viewers discover videos on YouTube, their past interactions heavily influence the algorithm that determines how much attention a video receives. By focusing on relevance and engagement, you can give your content the best chance of appearing in personalized recommendations and increasing the number of viewers that watch every moment of your video.
Video titles and thumbnails are what genuinely convince viewers to click on your content, so make sure they’re optimized. A clear, attractive thumbnail signals that your video is worth watching while a title that includes keywords indicates to search engines what the video is about.
The first few lines of a video’s description are what shows up in search results, so use this space wisely by including important information and linking to your website and social media. It’s also a good idea to include your call-to-action (e.g., subscribe) at the end of your video to increase viewership and engagement.
Playlists are the most logical way to organize and promote your video content. By grouping related videos together, you can send a signal to the YouTube algorithm that these are popular topics to rank well for. For example, Owl Crate (a subscription box service for young bookworms) groups author chats and unboxing videos into their own playlist to boost the visibility of these types of videos.
Encourage your audience to share your video by enabling embedding on your YouTube channel. This will allow viewers to easily add your video to their own channels and websites, giving you an extra wave of fresh eyeballs. Elevate your YouTube game